From Idea to Amazon: How a Private Label Scrub Goes From Concept to Finished Product

Many private label projects do not begin with a finished formula, a completed brand guide, or a fully defined product plan. More often, they begin with a simple idea and a market opportunity.

That is exactly how one private label wholesale body scrubs project might begin at The Midwest Sea Salt Company.

A customer reaches out and explains that she wants to create a body scrub to sell on Amazon. She is not completely sure what kind of scrub she wants yet, but she knows there is demand in her market. She wants the product to be colorful, retail-ready, packaged in a 16-ounce jar, and produced in an opening run of roughly 500 to 1,000 units.

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